Billboards and large format printing

Billboard and large-format print campaigns work best.

Why? Very simple, it is a form of direct communication, in which the advertiser and the potential customer interact. Advertising through a billboard is the best strategy to communicate your message in a clear and concise way.

The advertising market strategy relies on billboards to launch a campaign in order to be seen by a multitude of people. To make your brand known, there are two options:

• That they speak well of you, that is to say, what is called “word of mouth”. Your own clients are your great advertisers, those you have worked with and are happy with the result.

• An advertising campaign is imperial when it contains a short and direct message. The message must be impactful, determining exactly what you want to convey. It is what defines your company, it is your slogan, your signature. To do this, you have to think that the sentence should provoke feelings and thoughts in the reader and not cause indifference.

But first, let’s learn a little history about billboards.

History of billboards

Since time immemorial, graphic expression has been based on man’s need to communicate his ideas in order to express himself visually.

On the walls of the Egyptian Temples they wrote legends for religious purposes, thus perpetuating the ancestral customs and beliefs of the Egyptians.

In ancient Rome and Pompeii, exterior walls were assigned to display murals expressing life situations, ideas or customs. Advertisements painted with the purpose of persuading or influencing the viewer.

In ancient Greece they used the exteriors of the arenas to show the public the order of the competitions of the Olympic Games.

Later, at the end of the 18th century, lithography marked a milestone in the evolution of outdoor advertising. The German inventor Johann Aloys Senefelder, playwright and musician, devised the lithography technique. His aim was none other than to find the cheapest method of printing his own works.

The lithography process consisted of tracing an artistic drawing. With the help of limestone, the fatty inks were melted onto the lithographic paper and fixed on the printing base. This was the beginning of large-scale printing.

Publicist Jared Bell, a visionary entrepreneur, knew that the best way to publicize his circus in New York was through advertising. In 1835, his entrepreneurial ambition led him to invest a large sum of dollars in printing. Mass investment on a large scale with images of different shows that took place at the Ringling Brothers and Barnum & Bailey Circus . To publicize his “The Great Wallace Shows”, he distributed the posters in the most emblematic areas of New York. The investment worked out well for him and he managed to make his circus known in the city.

All these examples lead to what the billboard is today.

Today, billboard advertising impacts the audience with revolutionary campaigns that directly influence the popularity of companies.

Specialists in billboards and large-format printing in Barcelona

Whatever you need in Moviments Gráfics we make it come true. We have digital printing in UVI technology with high image quality and guaranteed durability.

Our services are tailored to your needs with the best prices.

In Moviments Gráfics we are specialists in large format digital printing and production of advertising tarpaulins, advertising canopies, signs, banners, vehicle lettering, signage, banners and billboards. With Moviments Gráfics you can advertise in any outdoor advertising space.

Custom canvases and large format digital printing

The purpose of the installation of an advertising panel is based on the greater visual impact of the population, being a great long-term sales strategy.

Its structure consists of a flat support on which the digital printing of the advertising message is placed. Composed of several sheets that make up the image, outdoor advertising panels allow you to highlight your business and reach a wider audience.

In Moviments Gráfics we offer you the possibility of installing your advertising panel on sheet metal, wall, paneling or advertising canopies.

Giant poster printing on paper, canvas, polypropylene, fabric or self-adhesive vinyl, in Moviments Gráfics we offer you a special price guaranteeing you the best service.

We are specialized in:

• Produce paper or vinyl for 8 x 3 meter billboards

• Signage for MUPIS in latex-based paper.

In Moviments Gráfics our canvases for indoor and outdoor mounting are resistant and unalterable to humidity.

Think big! We help you

Communication is the basis of human understanding. In Moviments Gráfics we want you to transmit us your great ideas, your concerns and your desires. Our professional advisors will help you to bring out all the creativity you have inside and we will express it together through graphic arts.

In Moviments Gráfics we advise you in the preparation of your graphic design. Our Art Direction department will make sure that your project meets the best expectations of your purpose. Your advertising display will be the best printing result.

In Moviments Gráfics we have the best specialists in large format printing, offset, screen printing and digital printing of final arts. We advise you so that the final result is excellent, and meets your best expectations.

Bet on Moviments Gráfics, our professionalism is your best guarantee.