Packaging Barcelona

In Barcelona we have leading agencies that are in charge of both the creative processas well as from the packaging technology whose background is complex and requires a specialized team to control and correct in a transparent and orderly manner the product information, as well as regularized regulations, references, etc., so that there are no errors in production.

The packaging can be considered the letter of introduction of the product, of the brand, so it has to be attractive, original and impressive to capture the customer’s attention, in addition to motivate the purchase. It is communicational, it informs the customer about the product. The packaging has to be linked to the essence of the product, it seeks transparency and differentiation from other products on the market. Stand out and be attractive.

Barcelona, a world reference in the organization of trade fairs, has Hispack, the leading Spanish trade fair for the packaging sector, held at the Fira de Barcelona.

The purpose of packaging is to protect and secure the product until it reaches its destination, as well as to facilitate the distribution and storage of the goods.

Packaging is the packaging

A good packaging is important for the brand as it can become the icon of the brand and even be recognized by its packaging. It is an advertising element in itself.

Packaging and the graphic industry in Barcelona

Packaging printing is already a very important part of the European printing industry.

In 2021, online sales have experienced significant growth. The situation experienced during the confinement is a clear cause, but there are studies that say that online sales have continued and are here to stay.

Packaging and its uses

There are many aspects to take into account in the packaging used for food products, including fresh, cooked, etc. It is necessary to work with adequate materials to avoid alterations to the product, protecting and preserving the temperature, humidity and environment conditions pre-established by the manufacturer.

Organic packaging in Barcelona

Material selection is very important. The innovation in more environmentally friendly materials stands out.

Changes in consumption patterns also mean that sustainable products generate greater acceptance and trust among consumers.

The industry is ready to process new designs based on sustainability. The process of designing packaging barcelona in a sustainable way involves a thorough study of the manufacturing process, in order to make it as effective and respectful as possible.

Sustainability is about maintaining a balance between the environmental impact of the product, its recyclability and the cost of the product itself. It is important for sustainability that the packaging is recyclable and monomaterial (it will allow recycling to be mechanical, it can be compacted and give the material a new life).

Incorporate recycled material to encourage a circular economy, a term coined in 1990 by Pearce and Turner to describe closed systems of interaction between the economy and the environment. Circular economy policies have been in place at the European level since 2015.

When we refer to the use of biodegradable materials, it can lead to the misunderstanding of making the consumer think that he can dispose of the packaging in any way, thus proliferating littering, which is one of the environmental problems suffered by our environment.

Carlos Enguix, head of Aina’s technology department, states that “Plastic packaging in food represents a large majority of the market and its functionalities, to date, are difficult to match with other materials, so we have a wide path of R+D+i to advance”.

Check out ideas and technological innovations to make paper packaging match the performance of plastic packaging at this link.

The plastics industry is undergoing a process of change characterized by the use of more sustainable plastics and production focused on research and innovation in manufacturing processes:

• Reformulation of materials to reduce their thickness.

• 100% recycled and 100% recyclable plastic bottles

• Energy recycling, this process prevents many plastic materials from ending up in landfills.

• Obtaining energy from waste.

• Expand and improve the selective collection of plastic waste to ensure the quality of the recycling industry.

The UN environmental assembly announced to reduce the use of plastics by 2030. Objective: to make packaging recyclable, reusable or compostable.

See the roadmap for improving waste management in Spain here.

The trend for this 2021 in packaging design is minimalist

The way in which products are transported is also studied during the packaging design process. Measures and shapes are chosen that facilitate transportation, that are easily palletized and can thus reduce transportation costs.

It is important that packaging is also part of the solution to make efficient use of economic resources.

We also think it is important to name the color trends that will be used in 2021 for packaging design. For years PANTONE has been choosing which color is the color of the year . This 2021 the company has chosen:

PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating.